A hot topic at the conference this year is IPTV. Although it is not a new idea, it creates a challenge to be reinvented into a more compelling feature. The day-long discussions, chaired by David Wood, Head of Emerging Media at the European Broadcasting Union, talked about the technical issues surrounding IPTV, and business opportunities such as how IPTV can be differentiated from other TV services.
The session also looked at how advertising revenues can be derived from operating an IPTV service. Participants at the IPTV session explored the possibility of combining IPTV’s Video-on-demand features with internal features such as social networking sites and virtual sites. The topic of discussion was also whether this would be successful, as participants also felt that internet-based content often lack the right business models.
See: NewSat Teleports
The session also looked at how advertising revenues can be derived from operating an IPTV service. Participants at the IPTV session explored the possibility of combining IPTV’s Video-on-demand features with internal features such as social networking sites and virtual sites. The topic of discussion was also whether this would be successful, as participants also felt that internet-based content often lack the right business models.
See: NewSat Teleports
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